Producer No I.D. is adding another title to his resume, one that will have him overseeing many of the same artists he’s crafted beats for.
“I’m (now) executive VP of Def Jam,” he told Billboard. “I’m going to keep on doing what I’m doing and take it to another level.
No I.D., who has been instrumental in the careers of artists such as Common, Kanye West and Big Sean, to name a few, plans on setting the tone for future labelheads.
“Def Jam is a cultural staple,” No I.D. said. “It’s not just a label, it’s part of the culture that I came up in and that I’ve been involved with for 20 years. It’s very important that the next generation of executives grab it by the horns and keep it on track as it grows.”
Recently, the Chicago native added his beatmaking skills to Big Sean’s ‘Finally Famous’ debut, for tracks like ‘My Last,’ ‘So Much More,’ ‘Wait For Me’ and ‘Don’t Tell Me You Love Me,’ among others. He’s also currently crafting sounds for Common’s forthcoming ninth studio album, ‘The Dreamer, The Believer.’
Common – Resurrection Produced by No I.D.[yframe url=’http://www.youtube.com/watch?v=x5btqEdt6gU’]
No I.D. Talks Death Of Autotune[yframe url=’http://www.youtube.com/watch?v=FfCXGOakm8g’]
Jay-Z – D.O.A. Produced by No I.D.[yframe url=’http://www.youtube.com/watch?v=aMuf_ekJhOs’]
Big Sean – My Last ft. Chris Brown Produced by No I.D.[yframe url=’http://www.youtube.com/watch?v=8UJTgTrIiUA’]
Source: The Boombox
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