The Latest Beat Tape ‘Old Jonesy’ From Super Producer M Slago is a Success @m_slago

He has a very low key vibe, but his beats scream, “Current HOT Producer with Bangin’ Ass Beats”

Old Jonesy is definitely a beat tape for true lovers of the Culture and admirers of the art.  It’s an offering specially formulated for both the artist AND the fan.  This is just our opinion, but its a pretty damn good one [opinion]. Slago a Tennessee native / Dallas TX transplant / co-host of the second longest running Hip Hop radio show in the nation, definitely brought that BOOMBAP feel with next level arrangements to the forefront with Old Jonesy.  He proved yet again that his sample game is ridiculous.  Every track seemed to be specially formulated to make you bob your head heavily (see 9th Wonder during any interview when he’s listening to beats) as they push your mind to creativity beyond the basics.

He personally has a very low key vibe, but his beats scream, “Current HOT Producer with Bangin’ Ass Beats”.   Listen below, share this with your people, and support good music and buy a digital copy to listen to all the time!!

Saving Money to Lose Fans – Some Corners Shouldn’t Be Cut

The culture has enough coasters and enough trays to break trees up on…


Peace world,

Thanks to my friend Sa’tori Ananda over at WAR Media, I got a spark to write something about the quality of a LOT of Indy hip hop being released today (probably even right now as you read this).   LexZyne Productions is a strong production team and because of that we get music from artists on a very regular basis in hopes that we will work with them.  Being that we are our own financial backers we understand that spending money frivolously is not the way to go.  However, as a hip hop artist the thing you are selling (yes, regardless of how much you’re charging, you’re still trying to sell your brand) is your sound.  Please prepare accordingly.

Beats:  Beats are a VERY important part of the sound that you are pushing.  While you won’t be able to spend thousands or hundreds of thousands of dollars on a beat, you should still want a quality of sound that sounds like you did.   There are a MASSIVE amount of producers and beat makers out there that work hard to put that quality in their tracks.   The beats you choose should fit the feel you’re going for and be of top quality.  If you take pride in your recordings you don’t want to record your “best song ever” only to have your engineer tell you that the track quality sucks and they won’t be able to give you the sound you need.  If that happens, guess what? Back to the drawing board for a whole new session with a whole new beat.

Here’s one of the biggest issues when it comes to the beat selection process of some indie artists.  You (low to no budget indie artist (this is not a put down. We’re in the same boat)) get to choose what you want to spend your money on.  Often times its necessary to cut corners on some things, but if its going to affect the the sound, or quality of sound, of your final product you may want to reconsider how hard you’re cutting that corner.  We know that as an artist/emcee/performer/etc. your voice is the most important thing to you on your project.  However, to your fans the beat is just as, or in true fan form in some cases, more important than the voice they are hearing.  How much do you value that?  Well, these quality things cost.  Beat makers and producers that work with indie artists are FULLY aware of the money restraints but also value what they do as their art form and contribution to the culture.  This sound that you definitely need as the backdrop to your story is worth way more than what they are asking you for it.  One thing at the top of my personal list that bothers me about “working with” artists and maybe making a track or two for free is that a lot of times no recognition is given.  That’s a-whole-nother blog entry though.

Don’t take shorts on your tracks.  The beats you get need to be on point and you should value your own sound enough to pay the producer / beat maker that is helping you to brand your sound.  With that being said you also need to pay attention to the quality of your voice.  That brings me to this..

Mixing and Mastering:  Ok.  So you’ve paid a few producers for this AMAZING project worth of tracks that you decided to rhyme over, you’ve poured out your blood sweat and tears in the booth, you’ve even found that extra dope graphic designer to help you bring your packaging to life.  Now you’re ready to hit Kunaki and flood the streets with your product, right? WRONG.  There’s some sound quality steps in there that you’ve chosen to leave out.  Some knowingly make this choice while others do it because they are excited to get their shit out and have no clue that these important sound quality steps exist.   Mixing and Mastering are both SO important to the quality of the sound of your project.  Without both of those the project that you worked so long on and are so proud of will definitely hit the streets at an already sub-par level.  I can guarantee you that NO one wants to listen to a beautifully packed cd that sound like your voice and the beat are in two separate rooms in a house far away from the inside of their car.  Yeah, imagine that.  Your fans actually appreciate good quality.  Also, no one wants to be nodding their heads HARD to song number 2 then have their speakers blown out on song number 3 because the volume shot up tremendously without them even touching their radio.  And last, but not least, no one wants to have their expectations crushed because the bass drowns out everything else on the entire cd.

By over looking these things you’ve effectively sold somebody a well designed coaster or tray to break trees up on.  The culture has enough coasters and enough trays to break trees up on.  Besides that, by over looking these things you’ve 100% wasted the time and money that you DID put into your project because you ended up releasing something that no one can sit through.

I said it cause that’s what i meant,

Lex of LexZyne Production

Thanks Sa’tori

Another Classic by @RAtheRuggedMan ft. Eamon – Still Get Trough The Day

Still one of the illest emcees that’s been in the game, R.A. The Rugged Man drops…

Still one of the illest emcees that’s BEEN in the game, R.A. The Rugged Man drops a GEM with this video that he released today.

The song and the visuals are DOPE!

[yframe url=’’]

An Open Letter to Those Complaining About Hip Hop

An Open Letter to Those Complaining About the Current State of Hip Hop…

An Open Letter to Those Complaining About the Current State of Hip Hop

(Yes, it’s long, but read the whole thing. There’s science in this letter; and because an opinion piece complaining about something without offering a solution is just sounding off, I’ve included a “What can we do about it” section. It’s not a cure-all but it’s a realistic place to start vs doing nothing).

I want to start by saying that as a Hip Hop head since the ‘80’s, I have absolute love and respect for the Hip Hop elders and pioneers; these are the souls that influenced an entire CULTURE, and should be revered as such.  As much as I love and respect these legends, I disagree with some (not all) of what has been said lately by a few regarding the current state of Hip Hop.  My primary point of contention is that a lot of the music and rap they are referring to in their commentaries is not reflective of the Hip Hop culture, rather they are the by-products of appropriation; entertainers who use rap as their medium to achieve mainstream success.  We must remember that while all emcees rap, not all rappers are emcees.   A lot of you already know and understand this, but allow me to explain for those who don’t know: Hip Hop originated as a COUNTER-CULTURE, much like the punk culture. When Hip Hop was born, it was never intended to be “mainstream”, although there are some genuine emcees who have achieved mainstream success.  The mainstream music, dance, fashion, art, etc… didn’t represent or connect with the urban communities in the boroughs, so these communities created their own music, fashion, dance, and art, which they related and belonged to.  The elements of Hip Hop were innovative, creative, and sincere; they were an expression of real life as experienced by those who weren’t part of the mainstream, not merely a form of entertainment (although fun was definitely a huge part of it).  As the Hip Hop culture gained more exposure, others who were not a part of that culture, from the “other side of the tracks” so to speak, were attracted to it.  As often happens when those who do not have a strong sense of culture themselves encounter a culture that is rich, meaningful, and deep, they were not satisfied with simple observation and appreciation; their focus becomes appropriation.

Appropriation has happened to every counter- and sub-culture out there (like mass-produced “punk” clothing now being found in Hot Topic stores in every mainstream mall in America, being worn by suburban kids who know nothing about the origins of Punk culture).  Our beloved Hip Hop culture is no exception.  We’re dealing with 2 types of people here: those who are not a part of the culture who are appropriating it for fortune and fame, and those who are a part of the culture but are so desperate for fortune and fame (or to get out) that they will gladly sell-out or co-sign the appropriation.  As these entertainers (I won’t use the term ‘artist’ here) gain attention and fame, the music industry sees an opportunity to profit wildly because of the major appeal of the music.  The industry executives  recruit these fake representatives and sign them to labels, because they are SAFE, and they won’t tell the record executives to go fuck themselves when they are instructed to dumb shit down, dance on a string, sign contracts giving up ownership of their own creativity, and perpetuate stereotypical caricatures of their people (such as over-sexualization, glorification of violence and drugs, and a general attitude of not giving a fuck, essentially painting a picture of an entire culture of vapid animals incapable of intelligent thought and behavior).  This isn’t just conspiracy theory bullshit; there is a real agenda behind the mainstream.  This is the role that the entertainers and the executives play.

The consumers of mainstream so-called “Hip Hop” play their own role.  Appropriation sells because people who lack a strong sense of culture want to feel like they belong to something they see as “cool”; it’s sometimes referred to as “strategic anti-essentialism.” Strategic anti-essentialism is defined as “the calculated use of a cultural form, outside of your own, to define yourself or your group”. When the majority culture attempts to strategically anti-essentialize themselves by appropriating a minority culture (such as Punk or Hip Hop culture), they must take great care to recognize the specific socio-historical circumstances and significance of these cultural forms so as not to perpetuate the already existing, majority vs. minority, unequal power relations (source- George Lipsitz).

AND THAT IS THE REAL PROBLEM. These executives aren’t “about that life”, so they can’t truly recognize and appreciate the socio-historical circumstances and significance of the Hip Hop culture, therefore they have no genuine interest in protecting it. Appropriation has served to increase unequal power relations within Hip Hop (the scripted mainstream music being passed off as “Hip Hop” is far more profitable and gets far more attention and recognition than the Hip Hop culture itself).

Contrary to what many have been saying, the problem is not the “sound” of the music; there is no hard and fast set-in-stone definition of what Hip Hop sounds like. Remember, Hip Hop was born of innovation and creating something entirely new and different. Some of the change in the sound of a lot of current Hip Hop is simply evolution and expansion; exploring new ways of using sounds. There is still a great need and respect for Boom Bap and the classic sound that was perfected in the ‘90’s (and will hopefully be kept alive forever), but that doesn’t mean than there isn’t room for more or “different” as well; Hip Hop music has multiple sub-genres, and that’s OK. Remember, Hip Hop music was originally heavily influenced by DISCO music, and it doesn’t get more “pop” or “cornball” than disco, but in Hip Hop, it worked, because Hip Hop music is influenced by great sounds, regardless of genre; and Hip Hop moves and adapts because it is a living entity. Just because some old school cat doesn’t like the way a new style sounds, that does not automatically make it “wack” or preclude it from being included in Hip Hop, nor does it mean Hip Hop is “white-washed” (it’s the mainstream industry that is “white-washed”).

Within the Hip Hop culture, some of the determining factors for what is and is not Hip Hop music include lyricism, style, delivery, and content.  These are all extremely important, but these are also subjective; what you consider dope lyricism may be corny punch lines to someone else, or what some consider fun might be considered ignorant by others.  And not everything is going to be ‘conscious’ all the time because part of Hip Hop is story-telling, and we tell our whole story, and let’s face it, even those of us who are activists aren’t activists every damn day, and even within the Hip Hop culture, we don’t all have the same experiences (for example, the region we grow up in often affects what is “real” to us).  Basically, Hip Hop is multi-faceted.  In addition to lyricism, style, delivery, and content, there are objective measurable focus-points one can also consider, primarily the “artists” themselves:  Are they genuine and sincere: are they representing what they really know, or are they playing a character talking about made-up things to seem legit or make sales?  Who is benefitting from what they are doing: are they lining the pockets of some fat cat executive who lives in the Hamptons, or are they improving the quality of life for their families and those who are part of this culture on a daily basis?  What motivates them: money and fame or the love of Hip Hop culture and connecting to those who can relate?  This isn’t to say that real Hip Hop artists shouldn’t want to have success and be able to feed their families doing what they love; and we would be assholes to begrudge an artist enjoying that success.  But if they are playing a character, or money and fame are their primary intent, they’re just an entertainer.  If they are signing to labels that have no real interest in the betterment of their communities or culture, they are selling out.

What can we do about it, though?

Focus on the REAL artists: Instead of singling out these fake-ass mainstream entertainers and using them as examples of what is wrong with Hip Hop, why don’t we instead take to the ‘Innanet’ and comb through the underground Hip Hop blogs and websites and make a real effort to discover the true gems that are out there making REAL Hip Hop music, and start singling THOSE artists out?  You might be surprised.  Those who have influence in the Hip Hop community due to their success or status could use that influence to SHINE A LIGHT ON WHAT’S RIGHT, instead of just droning on and on about what is wrong.  I’m not talking about hand-outs here; I’m talking about positive reinforcement.  Stop thinking the golden era of Hip Hop began and ended with your prime, because it doesn’t have to be that way.  Take the time to actually LISTEN to other artists outside of your inner circle or comfort zone, stop over-looking regions that have been over-looked for far too long (like the mid-west), stop excluding those ‘unknown’ artists out there who are genuinely living this Hip Hop culture, and stop being selfish with the knowledge and influence you have.  If we truly love this Hip Hop culture and want to (re)gain control over it, we have to put in the effort and support those who are busting their ass to keep it going.

And stop giving a shit what the mainstream is doing – WE know most of them don’t represent Hip Hop culture.  Let’s focus on our own: educate the younger members of our communities as to what the Hip Hop culture really means, take them to Zulu Nation events (explain to them the significance of the Universal Zulu Nation in Hip Hop culture), introduce them to the works of genuine artists, put music on their iPODS they may not be otherwise exposed to, sign them up for workshops (don’t have rap/production/DJing/graffiti/ dance workshops in your area? Talk to the local artists and see about organizing some).  Get familiar with the local artists in your area and take the time to go to their shows/events, buy their music and merchandise, give them feedback or even some advice, post their links, tweet about them, show them that you believe in them and support what they are doing (again, positive reinforcement).  Don’t just TALK about it, BE about it.  Remember the 5th element: We can’t all be emcees, DJs/ producers, dancers, or graffiti artists; but we can ALL spread the KNOWLEDGE.  And let’s not forget to focus on Peace, Love, Unity, and HAVING FUN.

Peace, Love, and Light,
E Ru

P.S. I know you’re thinking “who the fuck is E Ru?” and that’s fair, but that’s part of the problem.  So many people only listen when something is coming from someone who is well-known, and let’s face it, a lot of well-known people aren’t really saying much and are doing even less right now.  I’m just an ordinary person who loves Hip Hop: I was introduced to Hip Hop in the early ‘80’s through family who lived in NY; I grew up in Hip Hop and it was my first love (Music was my first language; Hip Hop was my dialect).  I’ve also been working in the industry as a consultant for the last 18 years, and have worked with many great artists, both known and unknown, and I am a member of the Universal Zulu Nation, Chakra Zulu Chapter.  I won’t name-drop because it’s lame, and I have confidentiality contracts that I take very seriously, and also because I want you to focus on my words, not me or who I know.  This isn’t about me, this is about HIP HOP.

Disclaimer: Although I am a card-carrying member of the Universal Zulu Nation (real Z’s show IDs) these views are my own and are not an official expression of the viewpoints of the UZN.

Dope Hip Hop: Fluent – Cash Flow (prod. by 9th Wonder) | @FluentTheGod

By bridging some crafty, forward thinking bars…

[soundcloud url=”″ width=”100%” height=”166″ iframe=”true” /]

Blending the nostalgic, boom-bap styles of the past with new and innovative trends of the modern day, North Carolina emcee Fluent is the artist to watch out for. By bridging some crafty, forward thinking bars and a catchy chorus together with the old school, Golden Era flavors provided by 9th Wonder, “Cash Flow” properly sets the standard for Fluent’s aptly titled Retro Future; the album, which drops on August 27th, will have the young rapper collaborate with some of Hip-Hop’s hottest acts, including Royce da 5’9, SpaceGhostPurp, & J. Cardim.

20 Years In The Game: Lords of the Underground | @LOTUG1 @DoItAllDu @MrFunke1

Lords of the Underground have been putting in WORK for our culture…

Lords of the Underground have been putting in WORK for our culture.  20 years in this game is no small feat.  To celebrate they are releasing a 3 part EP for their true fans to enjoy.  The ENTIRE project is produced by the legendary Marley Marl.

Heres a joint they dropped to get your ears wet:

Bumpin Loud: [yframe url=’’]


Short Hip Hop Film: @Quanstar – Guilty Intentions

Guilty Intentions is about overwhelmed by debt and bills; therefore..

[yframe url=’’]



Guilty Intentions is about overwhelmed by debt and bills; therefore, questioning his self worth while wondering his next moves and where he can get some relief. I think it reflects what a lot of families are going through in today’s economic climate. This is from my album, “Yo Soy La Mierda”.

Let us know what you think.  You can find the song minus the video below.


[soundcloud url=”″ width=”100%” height=”166″ iframe=”true” /]